winter: kask

Hats with attitude

When travelling the Rockies searching for the best skiing around, professional free skiers Kaj Zackrisson and Sverre Liliequist spent day in, day out in their minivan going from Aspen to Whistler. They had some time to kill!

Sverre was looking for a way to make the time pass and also to find a beanie with the right look. Luckily Sverre mastered the noble art of crocheting. His handicraft infected his brother in arms, Kaj, and soon an underground cult took off. Beanies in all shapes came out from the van and spread among their friends.

The KASK beanie was soon seen on the heads of ski bums, professional skiers throughout the best ski resorts all over the world. The beanies didn't look like anything else ever seen in these circumstances before. KASK went from odd souvenir to being the smartest thing you could put on your head.