CYCLE: POC

POC is a Swedish company with a mission to reduce the consequences of accidents by developing personal protection gear of superior quality for extreme sports.

A new company with just 3 seasons behind them, POC have made their mark world wide with athletes winning Olympic gold, X-Game gold and setting world records.

POC has set a new standard when it comes to technical solutions, construction, material combinations and engineering, to create

POC are now expanding their market from ski to bike where, like skiing, protection beyond a helmet is crucial.